If you’re a realtor or real estate investor, you want to sell more homes or flip more houses. But you don’t want to spend half your day making cold calls, especially when many of those calls go unanswered. You’ve likely experimented with call center technology, but what’s the best auto dialer for real estate?
The use of a real estate dialer can help boost productivity and reduce agent burnout. In fact, according to a survey of hundreds of real estate agents by Prospecting Today, those who prospect 10 to 20 hours a week are 75 percent more likely to make at least $80,000 if they use a dialer.
What’s a predictive dialer?
The best real estate auto dialers on the market offer a lot more than automated dialing. While all auto dialers will automatically dial numbers you upload into the system, a predictive dialer will only connect you if a prospect picks up — so if the call goes unanswered or gets a busy signal, the system moves on to the next number.
While there are several types of dialers on the market, predictive dialers offer more advanced technology. For example, they can call multiple lines at the same time, using statistical analysis to predict when a prospect will answer. This can help realtors with a large call list, reducing downtime between calls and reducing errors, such as accidentally calling the same person twice or calling the wrong number.
A predictive dialer can also be integrated with your customer relationship management (CRM) system, Google calendar, listing management tool or even your own tools, so you can generate more property sales with blended inbound and outbound dialing.
Is it illegal to use an auto dialer?
Auto dialer software is legal, as long as you comply with federal and state regulations under the Telephone Consumer Protection Act (TCPA) and Telemarketing Sales Rule (TSR). Most states fall under federal laws, but some states have their own telemarketing laws, so it’s important to do your research first.
But, as a general rule, you can’t make calls before 8 a.m. or after 9 p.m., based on the recipient’s time zone, you must identify yourself and your services, and you can’t block your phone number. You’re also prohibited from calling anyone on the Do Not Call (DNC) registry — otherwise, you could face costly fines up to $40,000 per call.
Some auto dialers can actually help protect you against compliance breaches. With Readymode, for example, you can decrease your risk by importing, filtering, and editing your DNC list with custom filtering for telemarketing compliance. The platform also monitors changes in rules and regulations to keep you up-to-date.
Why is it important to use an integrated CRM?
An integrated CRM helps you get even more value out of your auto dialer. For instance, Readymode’s all-in-one dialer comes with a built-in CRM platform that allows you to manage the buying or selling process for clients from end to end. This includes custom lead targeting, agile reports of inbound lead providers and detailed new lead penetration statuses.
And with features such as advanced routing capabilities, it can pair new and existing clients with the right expert in the right department, helping to increase talk time with agents and strengthen customer relationships. It’s even possible to create custom sales scripts with embedded lead data, which could help to boost conversions.
With insights into the current market, it’s easy to stay on top of important details that can set you apart in the industry.
Vawn Himmelsbach
Vawn Himmelsbach is a writer and editor specializing in enterprise IT, writing for national newspapers and technology trade magazines on everything from AI to zero-day threats. She also spent three years working abroad as an Asian correspondent, covering all things tech.
